New York - Christopher Kief has been
appointed to the new position of Chief Technology Officer at
Saatchi &
Saatchi New York. He comes with deep experience as a director of creative
technology, innovation and interactivity at agencies such as Saatchi &
Saatchi LA and Crispin Porter + Bogusky. He was most recently
Executive Technology Director at TBWA Worldwide and Chief Technology Officer
of Pilot.is,
a design and technology unit within TBWA Worldwide.
Kief is charged with accelerating the
agency’s application of technology to its creative product. He will partner with Saatchi & Saatchi’s recently
appointed Chief Creative Officer, Jay Benjamin and Chief Production Officer, Tanya LeSieur.
"We're creating a maker culture at Saatchi & Saatchi New York", says Benjamin.
"Fast prototyping, immersive storytelling and constant experimentation.
Chris brings us the technical and strategic leadership we need, as much a doer
as he is a thinker. He's truly one of the best. We're lucky to have him on our
team."
“I couldn’t be more excited to return to
Saatchi & Saatchi. The opportunity to reunite with Tanya, and work
alongside Jay and Brent, was one I couldn’t pass up. I passionately
believe in a culture of making and see that reflected in both the people and
philosophy of the New York office,” says Kief.
About Kief
Chris most recently served as CTO of TBWA's Piolt.is where
he led development of Spotlit.es, a content distribution system,
and Projegt.com, a dynamic presentation tool.
Prior to TBWA, he served as Director of Creative
Technology and Innovation at Saatchi & Saatchi Los Angeles where he was
responsible for the creative execution of all Toyota North America's digital
marketing activities. He began his career at Crispin Porter + Bogusky as an
Associate Technology Directory, working on notable projects such as the
Domino's Pizza Builder and Pizza Tracker.
Chris has additionally worked with
world-class brands such as Walmart and Nokia across top agencies including BBH,
JWT, Goodby Silverstein & Partners, Y&R and FCB.
Over the course of his career he has received numerous awards including
Cannes Lions, One Show, SXSW and the Webbys.
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