To promote the Lexus NX model, Team One, Lexus and Facebook created one campaign with more than 1,000 unique video ads to run on the social media network’s platform. A seemingly simple idea with an incredibly complex execution, this type of campaign is a true “first” for all parties involved. The ads are targeted to specific audiences within the social network, and then tailored to the viewer’s geography, interests and Likes to make the ads as relevant as possible. This never-been-done campaign ran in 2015, and was created to promote the first-ever Lexus NX, a turbocharged compact crossover.
The Facebook Awards honor the year’s best creative work on Facebook, as chosen by top industry creatives. The global competition celebrates excellence in execution as well as brands that set the bar for creative growth on Facebook.
Credits:
Agency: Team One
Agency Chief Creative Officer: Chris Graves Agency Associate Media Director: Amanda Taft Agency Account Director: John Coelho
Agency Executive Creative Director: Alastair Green
Agency Group Creative Director: Craig Crawford Agency Associate Creative Director: Brian Doyle Agency Copywriter: Mary Toves
Agency Senior Producer: Pilar Leff
Agency Producer: Justine Kleeman
Agency Associate Director, Project Management: Sylvia Gutierrez Agency Senior Strategic Planner: Ashleigh Edwards
Agency Executive Director: Paul Silverman
Agency Director of Strategic Planning: Noel Sullivan
Agency Creative Director: Jesse Blatz
Agency Creative Director: Eric Arnold
Agency Senior Copywriter: Scott Ivener
Agency Senior Producer: Chad Bauer
Agency Creative Technologist: Mike Rozycki
Director: RJ Muna, RJ Muna Pictures
Media Manager: Teri Hill, Lexus
National Marketing Communications Manager: Mariko Kusumoto, Lexus Lexus Advertising and Multicultural Marketing Manager: MaryJane Kroll, Lexus
Corporate Manager, Marketing: Brian Bolain, Lexus
Account Manager: Peter Albano, Unified Social
Director, Ad Operations: Phil Knittel, Unified Social
Vice President, Marketing: Brian Smith, Lexus
Creative Strategist: Glenn Davis, Facebook
Creative Strategist: Bob Bjarke, Facebook
Creative Lead: Tom Gilmartin, Facebook
Industry Lead: Blake Beers, Facebook
About Team One:
Team One is Saatchi & Saatchi's fully integrated premium, luxury, and aspirational brand agency, and part of the Publicis Groupe global network. With its very first campaign, Team One became a part of one of the most successful brand launches in history. The company’s storied introduction of the Lexus brand — from unlikely challenger to the top-selling luxury nameplate in the U.S. — turned out to be just the beginning. Since then, expertly launching the remarkable, including ideas, brands, products and careers of the 495 current employees has become the agency’s hallmark. The agency has five North American offices including the Los Angeles headquarters, New York, Chicago, Atlanta and Washington, D.C. Current clients include: Lexus, Lexus Dealer Association, The Ritz-Carlton, HSBC Premier, Häagen-Dazs International, Indian Motorcycle, 2K, Icelandic Glacial, Marriott Hotels and Resorts, and CBS Watch! magazine. Visit Team One’s website at TeamOne-USA.com, on Facebook at Facebook.com/TeamOneUSA, or follow the agency on Twitter at @TeamOneUSA.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
