Prague - T-Mobile CZ is launching its newest set of tariffs for fixed line ADSL internet connections.
Included in the special offer is the option of a Compaq laptop available at an unmatched low price allowing T-Mobile CZ customers a top quality fast connection.
The introduction of the ADSL tariffs and the connected packet of services and additional equipment is followed by a media campaign which has been created by Saatchi & Saatchi Prague.
The creative concept is call "Jump to you with internet", which is symbolised in the campaign by a parachuting special professionals unit, who playfully tackle every barrier in order to satisfy the T-Mobile customer's wishes. The main benefit of the offered product is a deluxe user service, including an extremely fast setup of the internet connection following ordering, and additional services including a visit from a technician.
The rich media mix includes television, print, ambient media and online promotions all highlighting the motives of the professional skydivers.