Surreal new BGH smartphone spot from Del Campo Saatchi & Saatchi Buenos Aires

To launch the new line of BGH Joy smartphones, Del Campo Saatchi Buenos Aires presents “The Chase,” a fictional story based on a very real problem: whenever people watch videos on their cell phones, they’re always looking at the download bar rather than the video itself.  They are anxious, waiting for that moment when the red “play” bar catches up to the grey “download” bar.  Because when that happens, they know the entertainment is over.
This unique new spot uses a surreal series of chase sequences to illustrate the drama of downloading, emphasising that with the new BGH 4G/LTE Smartphone ‘Downloading shouldn’t be a drama’.
Client: BGH
Title: “The Chase”
Agency: Del Campo Saatchi & Saatchi
Executive creative directors: Ariel Serkin, Juan Pablo Lufrano, Rafael Santamarina
Creative directors: Agustín Suarez, Sebastián Duccoli
Writer: Juan Seillant
Art Director: Javier Agena Goya 
Senior Art: Fernando Lanuza, Diego Urbano
Head of Art: Mariano Espagnol
General Producer: Adrian Aspani
Producer: Felipe Calviño
Producer: Julia Calabria
Account director: Ana Bogni
Account Supervisor: Manuela Sorzana
Production: Primo
Director: Jonathan Gurvit
Executive Producer: Alejandro Di Michele
Producer: Victoria Piantini
Photographer: Leandro Filloy
Art direction: Rafa Olarra
Stylist: Abril Bellati
Post production coordinator: Sebas Lopez
Post House: La Posta
Executive Producer: Pablo Tufaro
Producer: Lucia Ortega
CGI Director: Nicolas Cantarelli
CGI: Martin Peralta, Cesar Salvatierra
Composite Director: Damian Brillantino
Composition: Cristian Bopp, Pablo Maiese, Diego Dzisiuk
Simulation: Matias De Rose
Color Correction: La Posta
Editor: Alejo Hoijman
Sound Design: Not Deaf Sound
Music: Pendex Music

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…