To launch the new line of BGH Joy smartphones, Del Campo Saatchi Buenos Aires presents “The Chase,” a fictional story based on a very real problem: whenever people watch videos on their cell phones, they’re always looking at the download bar rather than the video itself. They are anxious, waiting for that moment when the red “play” bar catches up to the grey “download” bar. Because when that happens, they know the entertainment is over.
This unique new spot uses a surreal series of chase sequences to illustrate the drama of downloading, emphasising that with the new BGH 4G/LTE Smartphone ‘Downloading shouldn’t be a drama’.
#DownloadingShouldntBeADrama
Credits:
Client: BGH
Title: “The Chase”
Agency: Del Campo Saatchi & Saatchi
Executive creative directors: Ariel Serkin, Juan Pablo Lufrano, Rafael Santamarina
Creative directors: Agustín Suarez, Sebastián Duccoli
Writer: Juan Seillant
Art Director: Javier Agena Goya
Senior Art: Fernando Lanuza, Diego Urbano
Head of Art: Mariano Espagnol
General Producer: Adrian Aspani
Producer: Felipe Calviño
Producer: Julia Calabria
Account director: Ana Bogni
Account Supervisor: Manuela Sorzana
Production: Primo
Director: Jonathan Gurvit
Executive Producer: Alejandro Di Michele
Producer: Victoria Piantini
Photographer: Leandro Filloy
Art direction: Rafa Olarra
Stylist: Abril Bellati
Post production coordinator: Sebas Lopez
Post House: La Posta
Executive Producer: Pablo Tufaro
Producer: Lucia Ortega
CGI Director: Nicolas Cantarelli
CGI: Martin Peralta, Cesar Salvatierra
Composite Director: Damian Brillantino
Composition: Cristian Bopp, Pablo Maiese, Diego Dzisiuk
Simulation: Matias De Rose
Color Correction: La Posta
Editor: Alejo Hoijman
Sound Design: Not Deaf Sound
Music: Pendex Music