Singapore - As of 1 September 2014, Shannon Cullum will
lead Saatchi & Saatchi Singapore and Malaysia as CEO, marking a significant
turning point as the agencies achieve strides in creative excellence, mobile
and digital technology, as well as shopper marketing. Shannon will add his new
responsibilities to his existing portfolio as CEO of Saatchi & Saatchi
Indonesia and Chief Growth Officer of Saatchi & Saatchi Asia-Pacific. He
will build a synergistic regional offering for the Network’s local and regional
clients. Shannon replaces Paul Roebuck who is moving to the USA.
“With Shannon leading Saatchi & Saatchi
Singapore and Malaysia, we have a world-class leadership team to help our
clients navigate the dynamic changes happening in the region,” said Chris Foster,
Chairman and Regional CEO of Saatchi & Saatchi Asia-Pacific. “With the
addition of Dominic Stallard as Executive Creative Director, and Tom Eslinger,
Saatchi & Saatchi Worldwide Director of Digital and Social, leading our
digital teams regionally, I look forward to great things.”
“Saatchi & Saatchi Singapore has an
incredible creative legacy. We have been one of the best in the world and home
to some of the brightest talent in the global industry,” said Shannon.
“I feel incredibly fortunate to have the opportunity to lead the agency at this
point of its journey, and be able to integrate our capability across offices.
We are already seeing the benefits with the attraction of top creative talent, optimised
delivery across the region and new business.”
Saatchi & Saatchi Singapore is a multi-award
winning agency and the regional hub for Saatchi & Saatchi Asia-Pacific. The
agency most recently announced its new business win as Agency of Record in
South East Asia for two Petra Foods brands – SilverQueen and Top – and counts amongst
its clients Procter & Gamble, Mead Johnson, Lexus, ITE, Scoot, Star Cruises
and Subway.