To commemorate four
years of creative leadership by Executive Creative Director Sathi Anand, Saatchi
& Saatchi Malaysia has named 10 September 2014 ‘Sathi & Saatchi Day’.
The day will be marked with a novel branding update that will be seen on social
media, stationery and other communications collateral just for one day.
This unprecedented
move is a way to introduce one of Malaysia’s most influential creative
directors to the local industry and clients, and highlight Sathi’s contribution
to growing Saatchi & Saatchi Malaysia’s business and creative excellence over the
years.
Saatchi &
Saatchi Malaysia’s General Manager, Adrian Sng, said that having Sathi front
and centre just for one day was a good reflection of how much the company
values each member of the team.
“At its core,
Saatchi & Saatchi is not just a company but a team of creative, aspiring
people who dare to be different. Having the right people doing great things is
what made our company the success it is today. By recognising Sathi in this
way, we hope that we can share his passion and drive towards his work.”
Sathi was promoted
to Executive Creative Director of Saatchi & Saatchi Malaysia in June 2014.
He was previously the company’s Creative Director and had led the team in
creating innovative work for clients like Cadbury, Jacobs, Tiger Biskuat,
Athlete’s Circle and the Breast Cancer Welfare Association.
About Sathi Anand
Sathi
has been in the industry for 15 years, serving in networks such as Young &
Rubicam, TBWA and Ogilvy & Mather, before joining Saatchi & Saatchi
Malaysia. He has had the privilege to write and create work for successful
brands such as Citibank, CIMB Bank, OCBC Bank,
Telekom
Malaysia, Anchor Beer, Heineken, Tourism Malaysia, Adidas, and Proton, to name
a few. His contribution, both strategically and creatively in Malaysia has seen
to the growth and massive presence enjoyed by the brands mentioned above.
During
his time at Y&R, Citibank earned a reputation for being the most reliable,
innovative and popular bank, while his second stint in Y&R saw OCBC Bank
gain wider appeal in the market.
In
TBWA, he produced some of the most effective campaigns for Proton, especially
for the launch of the new Proton Saga, the launch of Satria Neo and the
re-launch of Proton Waja. These campaigns effectively increased sales for the
respective brands during a rather sluggish period for the Malaysian economy in
2007/ 08.
He
was also instrumental in developing memorable repositioning campaigns for TM’s
‘You Are Not Just A Number’ and Tourism Malaysia’s ‘Malaysia Truly Asia’. At
Ogilvy, Sathi continued his sterling efforts through inspiring campaigns that
helped the likes of CIMB and Heineken become strong, iconic brands in Malaysia.
Here
at Saatchi & Saatchi, Sathi has led the team in creating impressive range
of work for clients like Cadbury, Jacobs, Tiger Biskuat, Athlete’s Circle and
the Breast Cancer Welfare Association. From 2013 to 2014, he led the agency to
new business wins, acquiring work from Bank Simpanan Nasional, Mamee-Double
Decker and the Malaysian Convention & Exhibition Bureau. Sathi has also
been recognised by the industry with several local and international awards,
which he attained during his relentless pursuit of awesomeness.
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