Brussels - Saatchi & Saatchi Belgium announces a new advertising campaign for
Samsonite®, the world’s leading luggage brand. ‘Travel Lighter to Go Further’ focuses on the
great rewards of travelling light: the lighter you travel, the further you can
go. The further you go, the more
memories you can bring back home. The
campaign features three hero collections – all innovatively designed for
lightness - and will run in Germany, France, Belgium, Italy, Spain, UK,
Turkey, Russia, South Africa, Austria, Germany and The Netherlands. It will be played out across TV, cinema, in-store,
print, and online.
You can see the TV commercial here: https://www.youtube.com/watch?v=42PJAWKOVEw
Nothing
should stop you from travelling. That is
what Samsonite is all about. The further
Samsonite innovates, the further people can travel to experience the best
moments and memories. Travelling yields
one of life’s deepest satisfactions: you unplug yourself from everyday life and
find a sense of happiness and fulfilment.
Samsonite aims to create an emotional bond with consumers, inspiring
them to let their dreams take them further.
Edouard Wattel, Director of Communications at
Samsonsite Europe said: “Featuring 3 different luggage collections in one
strong concept was a big
challenge for us, but Saatchi found a great story with the Travel Lighter to Go
Further campaign. The films make people dream about travelling and
bringing home wonderful memories, whilst at the same time, showcasing our most
beautiful & lightweight innovations.”
“The
campaign’s focus is on the importance of experiences and memories,” continues Jonathan
Moerkens, Account Director at Saatchi & Saatchi. “New experiences enrich people, especially
the things you cannot grasp or weigh. We
wanted the commercial to combine premium travelling with thrilling
experiences and unforgettable memories, and therefore chose Venice and Thailand
as our location for the shoot."
The ‘Travel Lighter to Go Further’ campaign
consists of four different TV commercials of several different lengths. The brand movie features all three
collections, whereas the other three commercials focus respectively on
Lite-Locked, Neopulse and B-Lite. These
will be released at a later date.