Bangkok - Big Cola has recently launched a global campaign that establishes their new brand idea ‘Think Big'. For the Cola brand that began in Peru out of necessity during a war, to becoming the #3 brand in many countries throughout the world, ‘Think Big' is a concept that rings true in everything they do.
The Think Big manifesto articulates across all Big Cola activities, from guerrilla street art and POS through to traditional media, sponsorships, content and social. One of the key components of the introduction is a TVC that will run in over 20 countries worldwide. The idea aims to inspire by showing what's possible when one thinks big. It tells the story of a zookeeper who realizes his dream of being a conductor by training the various animals into a real orchestra. Shot in Africa using their real voices, the animals pull off a moving rendition of Mozart's Eine Kleine Nachtmusik.
Joel Clement, ECD of Saatchi & Saatchi Thailand said, "It was a great challenge to create a big simple yet powerful brand idea that translates globally amongst so much cola competition. The next step in the journey of making Big Cola a Lovemark is to continue to share ‘Think Big' expressions to inspire the youth of the world to achieve their wildest dreams... and never think small."
The TVC - http://www.youtube.com/user/BigColaAsia
Behind the Scenes film - http://tinyurl.com/cdz75n9
Credits:
Executive Creative Director: Joel Clement
Creative Director: Graham Painter
Creative Group Head: Papop Chaowanapreechana
Digital Creative Group Head: Taejay Lee
Art Director: Shayne Chomchinda
Account Director: Sarah O'Flaherty
Director: Mario Zozin
DoP: Phillip Haberlandt
Executive Producer: Claire Davidson
Post production: The Post Bangkok
Editing Company: Finito
Editor: Adam Hussy
Music: Gerard Fitzgerald
Music + Sound Production: Song Zu
CMO: Jorge Lopezdoriga
Regional Marketing Director: Sorin Voinea
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