Dubai - Saatchi & Saatchi X, the leading shopper marketing network and part of the Saatchi & Saatchi group, is today officially launching in Dubai. The Saatchi & Saatchi group is owned by the world’s fourth-largest advertising network, Publicis Groupe.
Based in Jumeirah, Saatchi & Saatchi X will be providing shopper marketing services to the region’s brands, retailers and shopping destinations. The Dubai office will be led by Richard Nicoll (pictured), who is relocating from Saatchi & Saatchi X London to become managing director.
Saatchi & Saatchi X is renowned for providing innovative and creative ideas and strategic solutions that overcome purchase barriers. Driven by a passion for understanding shopper’s behaviour and a belief that ideas can change the world, Saatchi and Saatchi X is focused on improving shopper’s lives whilst delivering commercial benefit for its clients.
Saatchi & Saatchi X plans to make Dubai the central hub of its regional operations, acting as a lighthouse agency, responding to opportunities in the UAE and across the MENA region. The Saatchi & Saatchi X network has developed successful relationships with key global clients such as P&G and Wal-Mart and intends to unlock the real opportunities for shopper focused marketing in the region.
Richard Nicoll, managing director, Saatchi & Saatchi X Dubai said, "Dubai is a city synonymous with shopping, and at Saatchi & Saatchi X we understand the value that deep shopper insights have on a client’s business, especially in this challenging economic and retail environment. It is an extremely exciting and important strategic move for us to be launching our services in Dubai, which is one of the world’s most dynamic consumer markets. We are keen to grow quickly and are excited to already be in discussion with many major brands in the region."
Globally, Saatchi & Saatchi X is known for its world-changing brand experiences which create sustainable growth for clients. After more than 10 years of history in the USA, Saatchi & Saatchi X first launched in Europe in 2004, and opened its first China offices in Hong Kong and Guangzhou early 2006.
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