Singapore - Having made a significant contribution to the meteoric creative revival of the agency since joining four years ago, Richard Copping has been promoted to Executive Creative Director of Saatchi & Saatchi Singapore.
Saatchi Singapore & Malaysia CEO, John Foley said, "I'm delighted that Richard has agreed to take on this role. Not only is he a brilliant creative & strategic thinker, he commands great respect within the agency and with our clients. I'm really looking forward to working more closely with Richard to take the agency to new heights over the coming years."
Copping added, "With our business having grown more arms and legs over the last few years, the challenge is how to best use these new assets. Our ideas must give clients an advantage and there are so many more ways to do that now. So it's going to be an exciting challenge leading such a talented team to help achieve this."
Regional ECD, Andy Greenaway, who has recently taken on a wider mandate to lead Saatchi's entire Asia network commented, "This is a well deserved promotion. Richard has been the corner stone of our creative output over the last few years. He leads by example and is passionate about creating outstanding work that builds our clients brands."
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