Awarded as the first recipient to hail from the advertising industry, Michael joins celebrities and other successful men in the region such as Donnie Yen, Gregory Wong, Steve Leung and Alex Lam as archetypes for exemplary men this year.
Since 2010, JMEN has designed annual themes around which to select and celebrate the most outstanding men with its ‘Men of the Year’ awards. This is first year for an adman's name to appear among the usual celebrities, which have previously included the likes of Kenneth Fok, Li Yundi, Julian Cheung and Andy Hui Chi-On. The overall image of modern-day admen has been somewhat tarnished in the public eye in recent years, by the industry's flagging creativity and charm. By choosing Michael for this year’s list, however, signals a renewal of public interest in advertising.
"I am honored to be distinguished with this 'Men of the Year 2015' award," said Michael Lee. "I feel it signifies recognition of more than just myself: it represents recognition of the whole ad industry. I hope this award helps to spark more young people's interest in advertising and inspires them to join us in changing the world with creativity.”
Michael has 25 years of experience in advertising and is known throughout the industry, not only as an icon of style & fashion, but also as a radical agent of innovation and change. Since 2014, Michael has focused on the Hong Kong market and designed a unique market strategy that repositioned Hong Kong as a critical bridge for the rest of the world to access mainland China's market. He also refocused and enhanced the agency's creative efforts, which helped to revitalise the reputation of 4A agencies' for creative work in Hong Kong. Under his leadership, the Hong Kong office has created a series of ad campaigns that achieved widespread publicity and acclaim, the size of the Hong Kong office has doubled over the past three years, as have its sales with a new branch opened in Macau. The Hong Kong office won ‘Creative Agency of the Year’ awards in both 2014 and 2015.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
