A sequel to their launch film ‘Super Easy Life’, the new film - titled ‘Super Sweet Dream’ - centres around the ultimate comfort ride available through GRABCAR’s mobile application service powered by GRABTAXI, which enables customers to book superior rides anytime, anywhere.
The campaign kicks off with an online film, and will be rolling out into a full integrated campaign and other brand experientials.
Saatchi & Saatchi Thailand’s Executive Creative Director Golf Nuntawat Chaipornkaew said: “What happens when you are chilling in a truly comfortable ride during a crazy Bangkok traffic jam? You might easily fall asleep and fall in love with the GRABCAR service. We had a lot of fun making this campaign. ”
View the film here: https://vimeo.com/148093606