Cape Town - Saatchi
& Saatchi Synergize, Saatchi & Saatchi’s digital search
marketing/digital arm, has won four key pieces of SEO and digital marketing business.
The
new business wins include BetterBond, leading home loan facilitators;
Clickatell, a global leader in mobile messaging and transaction services;
Hi-Tec Sports, a leading global sports brand; and the Automobile Association
(AA) of South Africa.
The
services Saatchi & Saatchi Synergize will be delivering to the new clients
include paid media campaigns to convert new customers and upsell new offerings
to existing customers, and SEO for better organic visibility in Google.
“Our
analytical measurement offering is attractive to clients who are looking for
results driven campaigns that optimise the digital channel enabling them to
reach their audiences faster at a lower cost, converting them to purchase,”
says Shaune Jordaan, CEO of Saatchi & Saatchi Synergize.
Publicis
Groupe acquired Synergize, the Search Marketing category winner of the 2012 and
2013 Bookmarks Awards, and a winner of 3 additional 2013 Bookmark awards, in
December 2013.