The Agency also won 2 of the 4 Gold awards for 'Most Original Thinking' and 'Healthcare', and a Silver award for the Luxottica OPSM 'The most important story you will ever read to your child' campaign.
Saatchi & Saatchi Sydney was awarded the following Effie Awards:
- 2015 Effective Agency of the Year
- Most Original Thinking – Gold - "The most important story you will ever read to your child" for Luxottica's OPSM
- Healthcare - Gold - for "The most important story you will ever read to your child" for Luxottica's OPSM
- Other Services -Silver - for "The most important story you will ever read to your child" for Luxottica's OPSM
Introduced by the New York American Marketing Association in 1968, the Effie Awards are now held in 39 countries around the world. The annual Effie Awards honour the year’s most effective advertising and marketing communications campaigns.
http://www.effies.com.au/home.aspx