The ‘Penny the Pirate’ eye test consists of a free storybook that incorporates eye screenings to test children’s distance and colour vision and their depth perception.
The IPA Best of Health Show recognizes the best creativity in healthcare advertising, and awarded ‘Penny the Pirate’ in the following categories; Consumer 2C - International Integrated Campaign; Consumer 3C - Digital Media; Consumer 5C - Direct Marketing & Promotional Communications Individual; and Consumer 6C - Direct Marketing & Promotional Communications Campaign.
The OPSM ‘Penny the Pirate’ campaign has already collected a total of 83 awards from ceremonies around the world including; APAC Effie Awards, AMES, Cannes Lions, Cannes Lions Health, CLIO Awards, Spikes Asia and Webbys.
http://www.opsm.com.au/eye-care/children/penny
http://www.bestofhealthshow.com/