Prague - 'Simply do wonders' - that’s the claim of Saatchi &
Saatchi Prague’s new campaign for Qatar-based Ooredoo. The main characters are
Lionel Messi, three little footballers and a remote-controlled robot ball. To see
the results of their duel, check out: http://youtu.be/95gep6bbCRE
The spot was directed by Craig Gillespie, co-produced
by MJZ/Savage Europe, post-production was handled by UPP in Prague under the
direction of Honza Malíř, and it was shot and photographed in Barcelona. Saatchi
& Saatchi Prague had control over both the creative and service sides of
the campaign.
In addition to the TV spot, the campaign also includes
print, OOH and online.