Auckland - Saatchi & Saatchi New Zealand has enjoyed another
successful awards evening, this time at the Asian Marketing Effectiveness and
Strategy Awards (AMES), held at the St Regis hotel in Singapore last week.
The AMES recognise Asia
Pacific’s foremost clients and their agencies for
marketing strategies that deliver solid results to transform businesses and
brands.
Saatchi & Saatchi New Zealand’s Director of
Strategy Murray Streets said: "Given our agency focus on creating ideas
worth sharing that thrive in a mobile and video world, we're delighted to see
both Tui's Beer Plumber and ASB's Like Loan receive recognition on a regional
stage. I think it rewards the collaboration and courage of our clients and
their key agency partners."
Saatchi & Saatchi New Zealand’s awards are as
follows:
DIGITAL STRATEGY
GOLD: Financial Services, Commercial Public Services, Business
Products & Services – ASB ‘Like Loan’
GOLD: Video – TUI ‘Beer Plumber’
SILVER: Display,
Banners and Other Rich Media – ASB ‘Like Loan’
BRONZE: Integrated
Campaign – ASB ‘Like Loan’
SHORTLISTS: Mobile (including Apps) – ASB ‘Like Loan’, Online Content – ASB ‘Like
Loan’, Digital
Innovation – ASB ‘Like Loan’
And through media partners:
MEDIA STRATEGY
SILVER: Digital
Media – ASB ‘Like Loan’
SILVER: Social
– ASB ‘Like Loan’
SHORTLIST: Media
Innovation – ASB ‘Like Loan’