Saatchi & Saatchi Italy’s campaign for Slow Food’s agricultural conference ‘We Feed the Planet’

Saatchi & Saatchi Italy have launched a new campaign for ‘We Feed the Planet’, the 3 day agricultural conference, from 3-6th October, in Milan, which is organised by agricultural client, Slow Food.

The campaign comprises of print executions, a website and a series of small people-like installations of different nationalities and ethnic backgrounds, strategically placed around the city and integrated within the urban background bearing the message: “We Feed The Planet”.  The website also features a video showing the creation of the installations, a journey which starts in the artists small shops in Naples, taking them up to Milan.

The video was made by Think Cattleya and directed by the duo COLTO.  The fundraising campaign has already received the endorsement of distinguished names such as Dario Fo, Alice Waters and Claudio Marchisio, showing their support through video messages.  Any funds raised help assist the smaller producers attend the conference and towards the 10,000 Gardens in Africa project, which is helping to change the future of many communities in the African continent.

Visit the website here:  

The event, which welcomes farmers, breeders, fishers and students, will feature three days of debate and discussion dedicated to issues at the heart of Slow Food’s work, such as biodiversity and environmental protection; as well as specific activities in which cheesemakers, breadmakers and beekeepers from around the world can exchange ideas and find solutions to common problems.  With new projects and ideas, the event will foster continued collaboration and lay the foundations for an even stronger network.

“On the occasion of World Biodiversity Day, celebrated worldwide tomorrow, we want to put the spotlight on the concrete solutions needed to protect the world, in a unique event”, explains Carlo Petrini, Slow Food International President. “The future of the planet lies in the hands of the younger generation, and the only solution forward is to discuss and debate, because caring about the food we eat means caring for natural resources and everyone's health.  This is why it is so important to give these young people the possibility of meeting and sowing the seeds for a better future for us all”, concluded Petrini.  

“It is essential to guarantee young people from all corners of the world, the possibility to travel and attend this event, to enable them to be the creators of their own, and our common, future,” says Joris Lohman, member of the Slow Food International Executive Committee and Slow Food Youth Network representative. “The crowdfunding platform is an instrument to make this possible. Even through a small donation, we can all make a big difference”, he added.

“It is a real privilege to work with associations such as Slow Food, born in our country and now famous around the world; particularly in the year that Italy becomes a showcase for world food thanks to Expo 2015”, added Giuseppe Caiazza, CEO of Saatchi & Saatchi Italy and France, and Head of Automotive Business of Saatchi & Saatchi EMEA.


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