Milan - Saatchi & Saatchi Italy is, for the fourth year
running, on the top of the Italian creativity podium having won the highest
number of awards: 17 in total comprising the Grand Prix, 4 Golds, 6 Silvers, 6
Bronzes.
The agency won the Grand Prix for its CoorDown 'Dear
Future Mom' campaign, the most awarded Italian campaign this year, including 6
Lions at the Cannes Lions Festival of Creativity 2014.
Giuseppe Caiazza – CEO of Saatchi & Saatchi Italy,
France and Head of Automotive Business of S&S EMEA said: “I am particularly pleased with the results this
year. We have collected awards for very different projects and clients, ranging
from the event we created for Lexus IS Hybrid to the 'Clean it up Regina’
website, from the European campaign for Toyota Auris Hybrid to the online
project 'ALTphabet', from the campaign #Guerrieri for Enel to the non-profit
project CoorDown. I am sure that both our people and our clients - that
continue every day to grow in confidence - will be proud of these
achievements.”
Agostino Toscana – Executive
Creative Director Saatchi & Saatchi Italy, said : “I’m very happy because
it is a result that rewards the commitment of the agency, and I stress 'agency'
because it is a result from the work of not only creative people, but also from
all the other departments. It is even more satisfying because it is achieved at
the leading Italian festival, where we have seen excellent work from all the
agencies. The level of competition was very high and bodes well for the future
of Italian creativity.”
Here the awards won:
GRAND PRIX
CoorDown
Onlus: World Down Syndrome Day ‘Dear Future Mom’
OUTDOOR: OUT OF
HOME
Lexus
IS Hybrid ‘Trace your Road’ – BRONZE
TV & CINEMA
Toyota
Motor Europe: New Auris Hybrid Touring Sports ‘The curious man’ - GOLD
PROMO &
ACTIVATION. OTHER MEDIA
Lexus
IS Hybrid ‘Trace your Road’ – BRONZE
WEBSITES
Regina:
Gamma Asciugatutto ‘Clean it up’ - BRONZE
APPS, GAMES &
MOBILE
Lexus
IS Hybrid ‘Trace your Road’ – SILVER
NON PROFIT.
CLASSIC MEDIA
CoorDown
Onlus: World Down Syndrome Day ‘Dear Future Mom’ - GOLD
NON PROFIT.
OTHER MEDIA
CoorDown
Onlus: World Down Syndrome Day ‘Dear Future Mom’ - GOLD
CoorDown
Onlus: World Down Syndrome Day ‘Dear Future Mom’ - SILVER
NON PROFIT.
DIGITAL
CoorDown
Onlus: World Down Syndrome Day ‘Dear Future Mom’ - GOLD
CoorDown
Onlus: World Down Syndrome Day ‘#DammiPiùVoce’ - SILVER
Alternative
Europee: European Initiative For Media Pluralism ‘Altphabet’ - BRONZE
DIRECTION AND ANIMATION
Enel:
Corporate image ‘Guerrieri’ - SILVER
Toyota
Motor Europe: New Auris Hybrid Touring Sports ‘The curious man’ - SILVER CoorDown
Onlus: World Down Syndrome Day ‘Dear Future Mom’ - BRONZE
DIRECT. OTHER
MEDIA
Lexus
IS Hybrid ‘Trace your Road’ – SILVER
BRANDED
CONTENT. CAMPAIGN
Enel:
Corporate image ‘Guerrieri’ - BRONZE