The new site at http://www.sorted.org.nz is full of updated features with clear data visualisation and personalised tools, providing information and practical support to help New Zealanders get ahead financially.
Utilising an agile development process with the client at the heart of the build, Saatchi & Saatchi’s team of digital strategists, IA and UX designers, front and back end developers, designers and QA and analytics experts have spent the past six months creating the new-look site.
Lorraine Guerin, Saatchi & Saatchi’s Digital Production Director said, “Having all of these skills in house has meant we have been able to significantly streamline the development process for the client. Reducing from around five providers to one, has made for a much more nimble and efficient set up. But we couldn’t have done it without such a brilliant and engaged client – it’s been a true collaboration from day one.”
Glenn Martin, Group Manager Marketing and Communications at CFFC, is delighted with the outcome. “We have successfully launched our vision of placing the consumer at the centre of Sorted. It means we can accelerate the journey of personalisation now the brand has made the switch to the perspective of the individual. The team at Saatchi and Saatchi have fused a complex digital build with the consumer insight we were after to help people visualise their future".
Terry Williams-Willcock, S&S Digital Creative Director added, “This is the start of an exciting new era for Sorted with many additional features on the horizon. The team at the Commission are passionately devoted to improving and enhancing the website and helping every New Zealander get ahead financially. It’s been a pleasure bringing their vision to life.”