Saatchi & Saatchi Brand Design for Bennelong Restaurant Pays Tribute to the Historic Site

Saatchi & Saatchi was brought on board by the FinkGroup to create a Brand Identity for the premium dining offering in the Sydney Opera House, Bennelong.

The brand identity brief spanned the full breadth of the restaurant and customer experience. From the branding itself including the associated story and iconography, to all aspects of the restaurant; signage, menus, glassware, stationery - down to details of the staff uniforms. 

Tod Duke-Yonge (Head of Design, Saatchi & Saatchi) said, “It’s not often that you get to work on one of the World’s architectural icons, let alone do it with arguably Australia’s greatest chef. We were also very lucky to work with TZG Architects from an early stage to ensure the restaurant’s identity captured the unique spirit of the location.”  

The visual identity created was inspired by the site – its location, history and the Opera House building itself. Before 1788 Bennelong Point was an island. Women from
the local Aboriginal tribes would gather there. They would eat the local shellfish and pass on their stories and traditions to the younger generations.  

By taking references from the original location and its history as a shell midden and combining these influences with Jørn Utzon’s architectural blueprints of the House, the Visual Identity of Bennelong was created. 

A series of overlapping lines was created to bring the ‘o’ of Bennelong to life as a shell. This layering effect is representational of the site’s significance as a midden and is a key aspect of the branding. It also reflects Utzon’s skeleton-like sketches of The House in its earliest form. 

The Shell also represents the sites history as an island. Contributing to the ‘o’ as an island are as series of topographic lines emanating from it. These lines are a textural device, drawing the eye in to the centre of the Bennelong logotype.

Bennelong is this week opening to the public.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…