Kuala Lumpur - Saatchi
& Saatchi Arachnid can add three new awards to its double-digit list of
accolades, having received Silver for Digital Agency of the Year, and two Bronze
for Direct Marketing Agency of the Year and Social Media Agency of the Year at
the 2014 Advertising + Marketing magazine
Agency of the Year Awards. This brings Saatchi & Saatchi Arachnid’s Advertising + Marketing awards tally to
16 titles over six categories received over the past six years.
“These
awards are truly unique and meaningful because they are judged entirely by
senior marketing clients,” said Chin Weng Keong, Managing Director of Saatchi
& Saatchi Arachnid. “It’s a vote of confidence from Malaysia’s business
community in what we are accomplishing in terms of delivering great creative
campaigns that achieve results for our clients.”
The
Advertising + Marketing magazine
Agency of the Year Awards recognise Malaysia’s top agencies based on preferences of
client marketers and through
the judging of four
main criteria: business performance, people and talent management, creative
product, and the agency’s perspective of their role and position in the
industry.