Zagreb - Olympus, the world's leading manufacturer of professional opto-digital products, has appointed Publicis Groupe's Saatchi & Saatchi and ZenithOptimedia as its marketing agencies in Croatia.
Mrs. Ksenija Genc Novak (Adriatic Region Manager, Imaging Systems) said, "It has been necessary to take a step forward in the communication arena to reach our objectives. In appointing our agencies we have recognized partners with high qualities, and we believe our cooperation will help meet our consumers' needs and surpass their expectations. We look forward to long-lasting and successful cooperation."
Mr. Damir Brcic, CEO, Publicis Groupe Croatia added, "We are very excited to be working with one of the world's leading companies and are looking forward to meeting the combined challenges of our future business cooperation. Communication channels are multiplying every day, consumers are changing, and market competition is becoming stronger and stronger. In such circumstances it is essential to be the first in recognizing and utilising the new possibilities. In that sense our task is to enable Olympus to optimise these opportunities as best as possible."