Dean began his career at Saatchi & Saatchi in 1994 as a copywriter in Taiwan, where he worked under creative giants including David Droga and Craig Davis. He later moved to China to become a strategic planner, and was one of the founders of XploringTM- Saatchi & Saatchi’s proprietary approach to gaining consumer insights, an approach that is now ingrained into all the Network’s offices worldwide.
While seen as a bold move that will no doubt spark debate in the industry, Dean’s mandate is not just to inspire the best creative work, but also to champion the seamless integration of digital into everything Saatchi does.
Edmund Choe, Chairman and Chief Creative Officer for Greater China, said, “When I first met Dean I was impressed by his intense passion for creativity. I was even more impressed when I found out that he was the Planning Director. There are many brilliant strategists out there but few are infused with creativity. Dean Sciole is a creative purist at heart – and that I believe will make him an inspiring creative leader.”
Charles Sampson, CEO Saatchi & Saatchi Beijing, agrees. “Dean is one of the most creative people I have ever worked with,” he said, “and our clients will benefit hugely from his unique and special blend of creativity and strategic savvy. He is also passionate about digital which is becoming more and more important for our clients.”
“I am a passionate believer in consumer driven ideas, and an equally passionate believer that ideas should live everywhere, regardless of the medium,” Dean commented. “Only then will we truly wed creativity and effectiveness in what we do.”
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
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Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
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Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
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Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
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Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
