Frankfurt - Saatchi & Saatchi X has announced that Mark Karatas will join its Frankfurt office on 1 April, as Creative Director.
Mark joins from Advanced Marketing Consulting GmbH & Co. As the creative head there, he was in charge of the direction of all of the agency's creative work, including conceptual and executional work (i.e., print, promotions, in-store media, shopper marketing, and CI development).
In addition, he supported the planning unit in strategic brand building and brand architecture projects. He has worked for some of Germany's leading brands including Deutsche Bank 24, Deutsche Bank, Pepsi, Frito Lay, Freenet, and Balzer.
In his new position at Saatchi & Saatchi X, Mark will oversee all creative work, manage the creative team, and help to grow key client relationships with Procter & Gamble, Frankfurt Airport and many others. He will report directly to Marielle Tammer, Managing Director of the EMEA region.
Part of the Saatchi & Saatchi Worldwide Network, Saatchi & Saatchi X is a global leader in shopper marketing, and experts in turning shoppers into buyers.
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