London - Saatchi & Saatchi Worldwide has promoted Justin
Billingsley, the chief operating officer of EMEA, to the newly created role of
CEO of Dynamic Markets.
The change is the first reorganisation to the network
to be instigated by recently appointed Worldwide CEO Robert Senior.
Saatchi & Saatchi’s former regional operating
structure has been replaced by two market clusters, which have been designed to
meet global client needs and encourage stronger peer relationships between
The roles of EMEA and APAC CEO, formerly held by
Robert Senior and Chris Foster, now Saatchi & Saatchi Worldwide COO, will
not be replaced.
Instead, the CEOs of established markets including New
York, the UK, Germany, Italy, China and Australia will report to Chris Foster,
while the CEOs of the remaining markets pinpointed as emerging growth
opportunities will report to Justin Billingsley. Justin will also lead a
network focus on M&A going forward.
Billingsley joined Saatchi & Saatchi in 2009 as
chief executive and chairman of Saatchi & Saatchi Greater China, before
moving to his EMEA role in 2013. Before that, he held various senior marketing
roles at companies including Unilever, Coca-Cola, Nokia and Orange.
Robert Senior said: “I am delighted to announce a new,
focused operating structure for the business and a well deserved promotion for
Justin. I have known Justin for many years both as a client and a colleague,
and his clarity of thought, decision-making and client-side experience make him
the ideal choice to lead further growth across our new Dynamic Markets region.”
Billingsley said: “Robert has a very clear and exciting vision of how we are
evolving Saatchi & Saatchi and I am honoured to partner him on making this
a reality. The brands we serve live in a flat, borderless world and our agency
must too. To cluster markets based on what they mean to our clients, versus
where they are, is smart and I am energised to be leading our Dynamic Markets,
from which the majority of the next half a billion middle class consumers will