Frankfurt - The new CEO of Saatchi & Saatchi
Germany has been sharing his thoughts on all things advertising over the past
few weeks, with featured interviews in two leading German publications.
Ego-Centred
Communication and the Megatrend Mass Customization.
"For
me" - that is the basic expectation in the era of "Screenagers".
But what effect does this have on Marketing? In his guest article for advertising
magazine W&V, Christian warns of an unwilling patronization of the
consumers and "digital stalking". In addition to technical
understanding the Marketers of the future must have a great deal of empathy.
Read the original article on W&V’s site
here, or an English translation here.
Moving Away
From the Wet Baby Bottom
Interview by Tim Kanning for Frankfurter Allgemeine
Saatchi & Saatchi has always been one of the
more glamorous names amongst the Frankfurt advertising agencies. But in recent
times, the lustre has somewhat faded. A former Telekom Manager is now planning
to change this.
See the original FAZ article here, or read the English translation here.