Auckland - Saatchi & Saatchi New Zealand had a stellar evening
at the Axis Awards in Auckland last week, winning a total of five Golds, two
Silvers, seven Bronzes and a Grand Prix.
The winning work included Tui ‘Catch a Million’,
created in partnership with client DB Breweries (part of the Heineken Group)
and Apollonation that turned cricket stadiums ‘Tui’ orange and created a new
media channel. The ‘Force Fit’ mobile app for the New Zealand Defence Force
developed with Roam Creative that helped new recruits as well as regular New
Zealanders reach their fitness goals. And the ‘wearable’ billboards for client
L&P made from towels and jandals to help kiwis hold on to summer.
Saatchi & Saatchi NZ CEO Nicky Bell said:
"Each of our Axis wins is a fantastic example of close collaboration with
our clients and their partner agencies to create bold, genuinely shareable and
effective ideas. We couldn't be prouder of the recognition our teams received
for their hard work last night.”
Saatchi & Saatchi New Zealand’s full Axis results are as follows:
Grand Prix PR/
Experiential - Tui - Catch a Million
Gold Integrated Axis - Tui - Catch a Million
Gold Direct
Marketing Direct Other - Tui - Catch a Million
Gold PR/
Promo & Activation - PR - Tui - Catch a Million
Gold PR,
Promo & Activation - Promo & Activation - Tui - Catch a Million
Gold Out of
Home - Non Traditional - Tui - Catch a Million
Silver PR/ Promo & Activation - Innovation in
PR/Promo & Activation - Tui - Catch a Million
Silver Out of
Home - Innovation in Out of Home - Tui - Catch a Million
Bronze Digital Craft - Interface & Navigation - NZDF -
Force Fit Mobile App
Bronze Digital
Craft - User Experience - NZDF - Force Fit Mobile App
Bronze Digital
and Interactive - NZDF - Force Fit Mobile App
Bronze Direct
Marketing - Direct Campaign - NZDF - Force Fit Mobile App
Bronze Out-of-Home
- Out-of-Home Posters - L&P - Hold onto Summer ‘Jandals’
Bronze Out-of-Home
- Out-of-Home Posters - L&P - Hold onto Summer ‘Towels’
Bronze Out-of-Home
- Transit Advertising - L&P - Hold onto Summer ‘Jandals’
(Photo: Leon Rose - www.leonrose.co.nz)
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