The award is organized by ADC Group Company – the specialist publishing company for advertising, marketing, media and events professionals.
The motivation read on stage by Marco Maccarini (presenter of the evening) and delivered by Salvatore Sagone (President of ADC Group) was as follows:
"This prestigious award goes to Giuseppe Caiazza for the results achieved in 2014 for business growth (+12.5% vs 2013), in addition to major acquisitions such as Ambito5 - the social media agency, and, above all, thanks to a ‘participation’ approach to the business and management team working on synergy and cooperation. Further to that the creative awards won at International and local level confirms Saatchi & Saatchi, for the fourth consecutive year, as the most awarded agency at the Italian Art Directors’ Club, the Italian most awarded agency at Cannes over the last three years, and the Italian agency most awarded according to The Gunn Report in 2014."
Giuseppe Caiazza said: "I am very happy to receive this award which crowns the efforts of the entire team of the Italian agency. In the last three years thanks to the participation, to the devotion and enthusiasm of everybody, the agency was able to obtain many creative awards and business grew by 25% in a market that was down by 35%. These results have allowed us to enter the top 10 agencies for the Saatchi & Saatchi worldwide network, with the same dignity that markets such as, the US, China, and UK which have enjoyed strong growth in recent years."
During the evening, the agency’s CoorDown campaign ‘Dear Future Mom’ won the award for Best Online Advertising Campaign.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
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Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
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Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
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Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
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Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
