Los Angeles - Following an extensive, three-month nationwide search for a new advertising and marketing agency, Bombardier Flexjet - the fractional business jet ownership program of Bombardier Aerospace - has selected Team One of Los Angeles, Calif. to create a new marketing flight plan for the company. The award-winning agency, a division of Saatchi & Saatchi worldwide, has extensive experience elevating brands to category leadership and is known for its innovative use of media and technology to reach a broad range of consumers.
After considering more than a dozen agencies, Flexjet tapped Team One to provide comprehensive marketing services, including advertising creative, media, interactive, direct, collateral and public relations, all under one roof.
"Team One's outstanding track record with branding and their deep understanding of the discerning affluent consumer is what initially impressed us," said Sylvain Levesque, vice president, marketing and administration, Bombardier Flexjet." However, throughout the entire pitch process, it was the depth of their strategy, fresh creative work and true vision for Flexjet and our evolving customer that ultimately sealed the deal."
"This is a very exciting time for Flexjet, and we fully expect them to become the clear brand of choice in this growing segment," added Brian Sheehan, chief executive officer of Team One. "Flexjet is the true aviation expert in the category. As a division of Bombardier they are the only fractional jet ownership company that designs, builds and maintains all of its aircraft, and trains pilots on its own planes and simulators?including the legendary Bombardier Learjet and Challenger aircraft - while offering one of the youngest fleets around. It's an unbeatable combination, and we're delighted to partner with them in telling their story and driving their continued success."
Since 2003, Flexjet sales have grown four times faster than the market. While the total fractional sales market has grown by 32 percent, Flexjet sales have grown 133 percent. The company's operations also recently recorded its best year ever in everything from on-time performance to flights considered "flawless," and has earned the prestigious FAA Diamond Award for the eighth straight year. Flexjet's new campaign from Team One is expected to debut by April 2008.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
