Torrance, CA - Saatchi & Saatchi Los Angeles has announced a partnership with premiere software developer and publisher Blizzard Entertainment, Inc. Saatchi & Saatchi will air a new commercial in their campaign for Toyota Tacoma placed entirely in authentic game footage from World of Warcraft®, the world's most popular massively multiplayer online role-playing game, with more than 9 million active players.…
Milan - Saatchi & Saatchi Italy has won the budget for the communication activities of Poste Italiane (Italian Post Office), covering postal services and the post office network. The agency has been assigned a 3-year contract, following a pitch that involved many of the agency's divisions, from traditional advertising to online/interactive, direct marketing and shopper marketing. Fabrizio Caprara, Joint CEO, Saatchi…
Torrance, CA - Toyota Motor Sales, USA, Inc. is bringing to life the characters and spirit of the Toyota Yaris on the Xbox 360 video game and entertainment system. The new game, simply titled "Yaris," is the first free brand-supported video game on Xbox LIVE Arcade, the premier destination on the Xbox 360 for digitally distributed, high-definition games. Starting Wednesday,…
Zagreb - Olympus, the world's leading manufacturer of professional opto-digital products, has appointed Publicis Groupe's Saatchi & Saatchi and ZenithOptimedia as its marketing agencies in Croatia. Mrs. Ksenija Genc Novak (Adriatic Region Manager, Imaging Systems) said, "It has been necessary to take a step forward in the communication arena to reach our objectives. In appointing our agencies we have recognized…
London - A new campaign from the NSPCC encouraging individuals to mobilise and play their part in ending cruelty with a "click" breaks on Monday 15 October. The multi-platform campaign will demonstrate how individual actions can, and do, contribute to ending abuse and will call on the public to join in taking action against child abuse. The campaign, the latest…
Torrance, CA - In yet another extension of a long-term partnership between Toyota and Fox Broadcasting, TV Guide's in-house marketing team, working closely with Toyota's agencies Saatchi & Saatchi Los Angeles and ZenithMedia, has created several customized print ads for Toyota Yaris to celebrate the season three premiere of the FOX series Prison Break on September 24. The ads, featuring…
Vienna - Emirates Airline promotes its new luxury product - the First Class private cabin - with an unusual international campaign created by Saatchi & Saatchi Vienna. The print execution surprises with an abstract approach to the issue: a picture of a soy bean. "Surprising new approaches are key to the international umbrella campaign and are part of the "Keep…
Beirut - Movie legend Omar Sharif is the voice of the new advertising campaign for Zain, the new global brand for MTC, the region's leading mobile telecommunications operator. The 60 second television and radio spot brings to life the Zain brand values of radiance, heart and belonging, inviting viewers to look at the bigger, brighter picture through dazzling imagery. Building…
Auckland - Saatchi & Saatchi Design in New Zealand has won the Supreme Award at the NZ Retail Interior Design Awards (NZRIDA) for their flagship store design for Trelise Cooper Kids. NZRIDA convenor, David Muir, said the judges believed the new store raised the bar for retail design. "For young and old alike the Trelise Cooper Kids shop is a…
London - A new series of print ads from Saatchi & Saatchi Design UK ran in the UK national press during September to boost Sagatiba sales and communicate Sagatiba's core brand positioning, "the pure spirit of Brasil". Sagatiba is the most versatile premium cachaça available in the UK. The ads use a series of evocative silhouettes created from Saatchi &…
London - Simon Francis has joined Saatchi & Saatchi as Chief Executive Officer, EMEA, based at Saatchi & Saatchi's London offices. He has responsibility for 70 Saatchi & Saatchi offices across Western Europe, Eastern Europe, Middle East and Africa. Francis joined Saatchi & Saatchi from OMD where he was EMEA MD with responsibility for 34 markets reporting directly into the…
London - From Monday (24 September), a heavyweight campaign for Visa to launch its "contactless" payWave card will see Visa take over the largest number of London Underground station media in an outdoor campaign from an individual advertiser in the UK at any one time. The campaign has been developed by Saatchi & Saatchi and the media has been bought…
New York - Saatchi & Saatchi Worldwide announces that September 28, 2007 will be the cut-off date and last call for entries for its World Changing Ideas Award. The global award, formerly known as the Saatchi & Saatchi Award for Innovation in Communication, is made biennially by Saatchi & Saatchi. The Award attracts an incredibly broad range of entries and…
Torrance, CA - Saatchi & Saatchi LA has premiered original online content based on the misadventures of a fictitious new Toyota department, the Department of Fan Operations. The 10 comedic webisodes feature improv actors who have an, well, unconventional take on how Toyota's famous kaizen philosophy of continuous improvement applies to the NASCAR fan experience. The mission of Toyota's Department of…