The awards are presented to the best humanitarian and socially responsible campaigns.
The agency was awarded for the campaigns ‘Chronicles of Threats’, implemented in cooperation with the Serbian Government Commission for Investigating Murders of Journalists, and OSCE - and for ‘One Photo a Day in the Worst Year of My Life’, made in cooperation with the B92 Fund and Direct Media PR, as part of a campaign against domestic violence.
‘One Photo a Day in the Worst Year of My Life’ won In the category of Non-profit Organizations and Non-governmental Bodies. While ‘Chronicles of Threats’ took out the win in the category Government Bodies and Related Organizations.
The video ‘One Photo a Day in the Worst Year of My Life’ testifies about the burning problem of our society that calls for an urgent solution. This viral film spread through all social networks, at the same time attracting attention through traditional media channels.
‘Chronicles of Threats’ is the project initiated on behalf of the Commission and the OSCE Office for Media Freedom, with the aim of introducing public debate and defining the method of efficient protection of journalists that are being exposed to diverse forms of discrimination, aggression and violence almost on a daily basis.
Previously in the same place, Saatchi & Saatchi Belgrade and B92 Fund received two Grand Prix recognitions for the campaigns ‘Hunger Strike against Hunger’ in 2010 and ‘Battle for the Babies’ in 2012.