Manila - In a new campaign for Rebisco’s Hansel Crackers, Ace
Saatchi & Saatchi and the Philippines Parkour & FreeRunning Association
encourages fans of this popular Philippine snack to play with their food by
catching the crackers in their mouths in variation of creative ways.
A video featuring people eating Hansel Crackers while
flipping off walls, doing backflips and generally having a good time, has since
been viewed over 260,000 times on YouTube. This video
campaign kicks off an online promotion for the Philippine market.
Consumers in the Philippines can also visit the Hansel
Crackers Facebook page for some fun ideas on how to play with their food and do
#CrackerCatchin at home.
Hansel Crackers are manufactured by Rebisco, one of the
leading FMCG corporations in the Philippines. Each pack of Hansel Crackers
contains 12 pieces of the creamy, sweet-salty plain crackers, which is what
makes it perfect for sharing.
View the YouTube video here: https://www.youtube.com/watch?v=64ow5tooLIg
Visit Hansel Crackers Facebook page here: https://www.facebook.com/TheHanselCrackers