São Paulo - F/Nazca Saatchi & Saatchi has created
an atmospheric monochrome film for Mizuno to publicize the UpHill Marathon, one
of the most dramatic races in Brazil: https://www.youtube.com/watch?v=scccK2YoLjA&feature=youtu.be
The marathon will take place on October 19
with the participation of only 300 athletes who will run 42 km uphill through
the spectacular landscape of Serra do Rio Rastro (SC) in the South of the
country. This mythical endurance race transforms high-level athletes into
something bigger – Ninjas. Follow at
#ninjarunners
The beautifully shot 116’ digital film was
conceived by ECD’s Fabio Fernandes and Eduardo Lima with Production Company
YourMama films, and directed by Rafaela Carvalho.
http://www.mizunobr.com.br