Buenos Aires - Del Campo Saatchi & Saatchi presents its new work for Andes Beer. Based on the notion that if you’ve got something
difficult to say, it’s easier to say it with an Andes, the brand has developed
the first-ever beer bottle capable of recording and sending video messages.
By scanning a QR code on the label, users can
download an app, record a message, and send it virtually along with the bottle.
The video message remains in the cloud until the
recipient scans the same QR code. The message then self-destructs after
playing, putting the sender at ease.
Commercials for the campaign were directed by Nico Pérez Veiga and Ari Evasio of Primo.