Manila - Ace Saatchi & Saatchi has been at the top of its game in Philippine advertising over the past several years. This was confirmed in the recent adobo Mad About Awards held on Thursday, 5 June.
Named #1 Agency, Ace Saatchi & Saatchi also found itself in the spotlight for several of its talents, who topped the country’s rankings in their specific fields. Among them were Top Executive Creative Director Andrew Petch, Top Creative Director Trixie Diyco, Top Art Director Denise Tee, Top Copywriter Paw Berroya, Top Planner Carmen Antunez, Top Print Producer Dennis Obien, Top Digital Imaging Dovie Raquel and Top Digital Manager Shiela Tiongco.
The agency also dominated the 2nd and 3rd-place spots
with Greg Martin (Creative Director); Glenn Lalogan and Hans Malang (Art
Directors); Jordan Santos (Copywriter); Gigi Garcia, April Landicho and Geli
Angeles (Account Managers); Robert Achas and Rico Torres (Digital Imaging); and
Joem Segovia and Patti Lee (Digital Managers).
adobo Magazine’s Mad About Awards was the latest among a string of Philippine-based award shows. This includes the UA&P Tambuli Awards on Wednesday, 4 June, where Ace Saatchi & Saatchi won Silver in the Family Oriented Brand category and a Bronze in the Established Brand category.
Earlier in May, it was named Agency of the Year at the
AdSummit
Pilipinas
2014 Kidlat Awards, where three of the agency’s campaigns were also
heavily awarded: Pampers’ “ZZZ
Radio”,
which received Golds for Radio and Media, while PLDT myDSL’s “Screen Age Love Story” won Gold in the Digital & Mobile category. The two
campaigns, together with Cebuana Lhuillier’s “Remeet”, gathered a hefty number of trophies for a tally of
three Golds, eight Silvers, one Bronze, and four Finalists.
Executive Creative Director Andrew Petch said, “To win all these awards, including #1 Agency as well as Agency of the Year at our country's biggest award show, was not only recognition of the immense hard work and belief in the effectivity of creativity from everyone in our agency, but also that of our biggest clients Procter & Gamble, PLD, and Cebuana Lhuillier.”
PLDT was recognized as the #1 Advertiser in the Mad About Awards while Procter & Gamble was named Kidlat 2014 Advertiser of the Year.
Some of the agency’s winning work can be viewed here:
Pampers
“ZZZ Radio”: https://www.youtube.com/watch?v=JeDUE6pw08c
PLDT
myDSL “Screen Age Love Story”: https://www.youtube.com/watch?v=AYNUbUqAuDk
Cebuana Lhuillier “Remeet”: https://www.youtube.com/watch?v=V7IzrGiQiKQ
Photo: Adobo Magazine
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
