Jessica Hendrix is President of Saatchi & Saatchi X USA, the pioneer in shopper marketing. Jessica is a business leader in shopper marketing with a strong blend of skills across creativity, analytics, client relationships, ecommerce, brand management, and advertising including multi-channel activation. Jessica joined SaatchiX in 2007 and was most recently SVP Account Leadership principally working with Procter & Gamble’s Wal-Mart Global Customer Team, driving innovation and scale opportunities with one of the world’s leading brands at the world’s largest retailer. She previously held senior marketing roles in mobile telecommunications for McLeod USA, T-Mobile and US Cellular. An accomplished public speaker and a high energy team player, Jessica has been honored as a top young business leader by the Northwest Arkansas Business Journal, and her teams have received numerous national and supplier awards, including ten Shopper Marketing Effies. Jessica is a graduate of the University of Iowa, and lives with her family in Fayetteville, Arkansas.