Singapore - Saatchi LAB has announced that it has been appointed by Bintan Resorts International as Agency of Record following a shoot-out between 3 creative agencies.
Bintan Resorts is a multi-award winning, integrated tropical beach resort destination with world-class facilities, offering international standards of products and services such as golf, spa, water sports, nature/culture tours and a wide range of accommodation. It aims to be the most innovative, premier resort development and management company in Asia.
Karen Chan, Marketing Communications Manager for Bintan Resorts said, "Saatchi Lab presented to us a powerful proposal that captured the scope and scale of our vision for Bintan Resorts. They displayed a strong understanding of the opportunity and we are excited by the prospect of what we can achieve together."
Lionel Goh, General Manager of Saatchi Lab said, "We are proud to be appointed to work on the amazing potential that is Bintan Resorts. The prospect of making Bintan Resorts a place to live, invest and play for the global citizen makes this win particularly exciting. For the agency, the assignment allows us to showcase our expertise in destination marketing, investment marketing, retail and F&B all into one."