Saatchi & Saatchi Promotes Irene Shum to MD Shanghai

Campaign Asia’s '2013 Greater China Account Person of the Year' steps up to lead our Shanghai office.

Shanghai - Saatchi & Saatchi has promoted Irene Shum to Managing Director of the Shanghai office, effective immediately.

Irene took up an account leadership role within Saatchi & Saatchi Shanghai in 2012, and has since driven the agency forward to lead the market in the areas of New Business, Client Retention, Creative Solutions and Social Influence. Due to her outstanding performance, Saatchi & Saatchi Shanghai was named 2013 Campaign Asia’s China Creative Agency of the Year (silver) and Shum herself was awarded 2013 Campaign Asia’s Greater China Account Person of the Year. The aim of these awards is to reward the top agencies and performers in the China, Hong Kong, Taiwan and Macau markets.

Campaign magazine said of Ms. Shum: “Highly regarded by all clients, Irene is someone who walks the talk and leads with her actions. Her depth and breadth of knowledge and experience in a diverse range of categories have made her an invaluable asset for generating business results for both clients and the agency.”

Michael Lee, CEO of Saatchi & Saatchi Greater China said, “We are so lucky to have Irene. She makes my job so simple: just keep her happy working here at Saatchi & Saatchi.”

During Irene’s 20 years of experience in marketing & advertising in both 4A agencies (Saatchi & Saatchi, BBDO and Ogilvy) as well as a multinational (McDonalds), she had worked in a spectrum of categories, including beverages, food & dairy, baby products, petroleum, alcohol, telecommunications, skincare, and automotive. Brands she had worked on in China include Sprite, Fanta, Minute Maid, Kraft Foods, Haagen-Dazs, Bright Dairy, Dumex infant milk powder, Chivas Regal, Hongkong Disneyland, Citroen DS, Buick and other youth & fashion brands such as Reebok, M-Zone, Lee Jeans and The North Face.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…