Double Eurobest Success for Saatchi & Saatchi Belgrade

'Chronicles of Threats' campaign wins Silver and Bronze at 2014 Festival of Creativity.

Belgrade - The ‘Chronicles of Threats’ campaign, created by Saatchi & Saatchi Belgrade in cooperation with the Commission for the Investigation of Murders of Journalists and the OSCE (Organization for Security and Co-operation), won two awards at the Eurobest Festival of Creativity in Helsinki.

The campaign won a silver award in the Use of Print in a Media Campaign, while a bronze was awarded in the Public Awareness category.

So far, the ‘Chronicles of Threats’ campaign has won a Bronze Lion in Media at the Cannes Lions International Festival of Creativity and a Silver Drum at the Golden Drum Regional International Advertising Festival in Portorož.

The aim of the international project ‘Chronicles of Threats’ was to encourage public debate and define the effective methods for protection of journalists who are exposed to various forms of discrimination, aggression and violence almost on a daily basis.

For the campaign, one threat out of 100’s of authentic threats documented against journalists was selected and made public by inserting an anonymous letter into 70,000 copies of the most popular Serbian daily newspapers: Blic, Politika and Danas. At the same time, a video message was posted on news websites tied to investigative journalism threats. The threats inserted in newspapers and posted on the internet were designed to put the readers in the position of journalists who receive threats day to day. Besides drawing attention to problem of violence against journalists, the aim was to encourage public debate on this issue and provide a framework for defining methods for their effective protection.

In a statement on this occasion, Veran Matić, chairman of the Commission for Investigation of Murders of Journalists and Chief News Editor of B92 said: “The success of this campaign speaks about the necessity of working, in all possible ways, on raising the safety of media workers, reducing impunity when it comes to violence against journalists and resolving all pending cases of violence and murders.”


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…