Bucharest - Centrade Saatchi & Saatchi has created a launch campaign for new LaFesta 3 in 1 instant coffee varieties.
Under the slogan "Open your head with LaFesta 3 in 1", the new LaFesta varieties have been launched through a national TV, OOH & social media campaign, which will air until May 10th, 2013.
Through the Facebook application developed by Saatchi & Saatchi, users get access to the "Open Minds Network" and the possibility to create their own avatar, choosing from a pre-set gallery of images and messages. To gain points, the participant can invite friends to join the application and can post daily an idea that will afterwards be sent to his / her friends. Those who have the highest number of points, will receive cinema tickets for themselves and their friends.
The application can be found at: http://www.facebook.com/LaFestaHeadz
Designed for people willing to open their minds towards novelty by exploring new possibilities, the LaFesta campaign aims at bringing people together in the "Open Minds Network", thus launching an invitation to fun and joy.
Available in three varieties, classic, strong mocca and choco, the new instant beverages are for ambitious and full of life people, who are open to experiencing new situations and challenges.
The new "Open Headz" design concept for La Festa 3in1 is unique on the Romanian market.
Saatchi & Saatchi team: Gabriela Nanu - Group Account Director, Olga Ionescu - Senior Account Manager, Mihai Cazacu - Senior Account Executive, Johan Ohlson - Executive Creative Director, Laura Iane - Creative Group Head, Ionica Dogaru - Art Director, Alexandru Manciu - Copywriter, Veronica Oancea - Digital Account Director, Sorin Sega - Junior Account Executive, Anamaria Dutu - Digital Copywriter, Cristi Hancu - Webdesigner, Adrian Darabaneanu - Junior Webdesigner, Mihaela Racescu - AV Production Manager.
LaFesta team: Catalin Iagaru - Marketing Director, Raluca Matei - Junior Brand Manager.