CCA Launches a Twist on an Old Classic with L&P Sour

New campaign from Saatchi & Saatchi New Zealand shows another side to a Kiwi favourite.

Auckland - Coca-Cola Amatil (NZ) Ltd. has launched a new limited edition flavour in its L&P range, L&P Sour. An unexpected twist on the original L&P, the unique sour-yet-sweet taste is perfectly timed for the Kiwi summer.

Saatchi & Saatchi Creative Director Guy Roberts commented, “It’s L&P with a bit of spike, so we thought it would be great to show that there’s another side to L&P. As we know, people take on a different persona when they dress up in costume - especially one with a bit of edge. So we crafted some graphic, bold and simple images of lemons in wrestling masks, spiky latex and quirky clown masks.”

“We know our L&P audience are always on the lookout for something new and unique and L&P’s proposition is all about being ‘a bit different aye’,” says Wendy Rayner, General Manager, Marketing, Coca-Cola Amatil (NZ) Ltd.  “L&P Sour is even more different. It has everything you would expect from L&P but with a sharper lemon hit - it’s another side to L&P, a side with an edge. We know not everyone will be a sour lover but we’re bound to drive consideration and spark discussion!”

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…