“Bleat in the Year of the Goat”

Saatchi & Saatchi Guangzhou creates a New Year Greeting web app to welcome the Year of the Goat.

Guangzhou - Saatchi & Saatchi Guangzhou has created an adorable and amusing way for WeChat users to send formal well wishes to family members and friend during Chinese New Year.

People in China often seem to have no idea what to say when sending wishes to family members and friends during Chinese New Year, and the Saatchi & Saatchi team wanted to help them out by playing on the similarities in pronunciation between the words “what” and “bleat” in Cantonese.

On Saatchi & Saatchi’s WeChat Account “Saatchieye”, users can use the “Bleat in the Year of the Goat” web app to send a recorded message to their friends and families together with illustrated scenes from Russian Illustrator Fil Dunsky. Users can post their own photo to be set in the Goat’s head, in one of the four illustrated scenes representing Rock and Roll, Childlike Simplicity, Otaku and the Spring Festival.

The twist is that recipients will only hear a series of “bleats” in the message at first, and needs to virtually “slap the senders face” to hear the message (in human language!).

The development team made sure to include some surprises for users such as the mating cats in the Childlike Simplicity scene, and optimization with image compression, page loading, audio processing techniques and the use of the New WeChat recording API has been done to ensure quality and operability.  WeChat users can easily scan the popular QR code or open the web link to play it and share the link with their friends.


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