Saatchi & Saatchi SG names Rosalind Lee new GM

Saatchi & Saatchi SG names Rosalind Lee new GM

Saatchi & Saatchi Singapore has appointed Rosalind Lee (pictured) as general manager, a role reportedly previously held by Celevel Butler, who left in November last year and joined a managing partner of Edelman. Lee’s appointment commences in July 2017 and will see her reporting to Lou Dela Pena, Publicis Communications Singapore CEO.

According to the agency, Lee joins at a time of real growth for the agency, following regional business wins such as Agoda, and as digital AOR for Mead Johnson.

In her new role, Lee will be responsible for the day-to-day management, brand leadership and expansion of the agency’s client portfolio into a mix of international and local brands. She will also run the Saatchi & Saatchi Singapore team together with chief creative officer, Dominic Stallard . She arrives from AMV-London where she built her career on brands such as Sainsbury, British Telecom, FedEx and Virgin.

“Lee’s reputation precedes her. The people who have worked with her love her. She’s a proven leader who has spent her entire career creating and selling the kind of work that’s made other agencies envious and new clients pick up the phone. That’s the kind of player we need to build on Saatchi’s momentum and ambition,” Lou Dela Pena said.

“As a creative you can’t ask for more than a partner who is as passionate about doing the right work for the client as you are. Lee is one of those people,” Stallard added.

“It was an instant click with Dela Pena, Stallard and the Saatchi & Saatchi team.  Their energy, passion and ambition is infectious and I can’t wait to get started and do great things for their excellent and growing client-base,” Lee said.

The senior level appointment follows the exit of Singapore and Malaysia CEO Shannon Cullum to join MullenLowe last year, a role he held since 2014. This followed news of Lou Dela Pena taking on the CEO role for Publicis Communications Singapore, which saw her taking charge of leading both Leo Burnett and Saatchi & Saatchi.

Most recently, the agency saw the exit of regional creative directors Fajar Kurnia and Jeremy Chia, who took up new roles at Publicis Singapore as executive creative directors to replace Troy Lim and Jon Loke.

HSBC Airport Coverage


HSBC may have dropped the tagline 'The world’s local bank', but the sentiment remains alive and well in their latest campaign under the new brand promise 'Together we thrive'. The multinational bank has peeled back the wrapping on its new airport campaign, which will be displayed across 1500 air gate bridges and 94 kilometres of walkways in airports from Hong…

Guinness preps for St Patrick’s Day with Saatchi & Saatchi


Guinness has launched its campaign to celebrate the upcoming St. Patrick’s Day. Called “The St. Pat’s Pledge”, the campaign will be running from 1 to 31 March 2018, with promotions running in bars and pubs, and in-stores. The social-led activation, developed by Saatchi & Saatchi, urges Singaporeans to make a public pledge to join their friends at the Guinness St. Patrick’s…

Lexus LS flagship car as seen through the eyes of artists


Luxury car brand Lexus LS, has launched a brand campaign “Through the eyes of art”, to raise awareness on Lexus’ Takumi craftmanship. This is in a bid to shift Lexus’ position from a luxury automotive brand to a luxury lifestyle brand. The campaign launched in April, and will be executed in online formats and across social, in print and even…

Asics Selects Saatchi & Saatchi as Global Creative Agency of Record


Footwear brand Asics has selected Saatchi & Saatchi as its new global creative agency of record. Saatchi & Saatchi will handle the account mostly out of its Los Angeles and Tokyo offices and launched its first work for the client earlier this month with a spot entitled “Wake Up,” which introduced the new “I Move Me” tagline. “When we started…

CPF Board picks Saatchi & Saatchi for creative duties


The Central Provident Fund Board (CPFB) has appointed Saatchi & Saatchi Singapore as its integrated marketing and creative services agency. The appointment is for a length of one year, with the option to extend for another year, a CPFB spokesperson said in a conversation with Marketing. Six other agencies were also vying for the account, including Comwerks, Havas Worldwide Singapore, Formul8,…

Saatchi & Saatchi Singapore gets inspired by a true story for P&G's Safeguard which is sparking serious conversation in the Philippines


P&G's Safeguard, a brand with a rich heritage of providing long-lasting protection for families, has launched a new campaign called "Pabaon Sa Buhay" (Protection for life)- reinforcing the brand's belief that the lessons learnt at home have the ability to shape and protect a child for life. The campaign idea is built on the core tension that every parent faces…

Olay tells woman in Thailand age is just a number


It might seem disingenuous for a skincare brand widely associated with its flagship anti-ageing line to launch a campaign telling women to be comfortable at any age, but a more progressive message is more likely to resonate better with a younger audience. To its credit, Olay acknowledges the disconnect between its new campaign, Fearless at any age’, and some of…