Tokyo - Toyota Motor
Sales & Marketing Corporation (TMSM) and Saatchi & Saatchi Fallon (SSF)
Tokyo’s ‘Dream Car of the Day’ campaign has been awarded two Bronze Lotus at
ADFEST 2015. The campaign was a first-of-its-kind innovative Vine activation
that brought an exciting new dimension to the 8th annual Toyota Dream Car Art
The winning campaign brought to life the artwork of 90 contest finalists by using 2D and 3D animated versions of the drawings created for Vine. This allowed people the unique experience of viewing ideas created by the imaginations of the young artists in different dimensions.
The duration of the campaign saw one animated artwork released each day for 90 days both on the “Dream Car of the Day” website and on social channels. The website featured integration of Google Translate technology so that children around the world could interact with each other’s creations.
The uniqueness of the artwork and the videos garnered significant attention globally with more than 90 publications covering the campaign in more than 19 languages. Having the campaign receive 2 Bronze Lotus are a testament to this success.
TMSM and SSF continue to work together to share dreams and stories of children through 2015. Congratulations to everyone on the Dream Car Team!