Tokyo - When it comes to keeping your kitchen at its cleanest, is there anything more frustrating than trying to get rid of that greasy grimy buildup that is persistently trying to accumulate on your stovetop? Saatchi & Saatchi Fallon Tokyo personified that grease in the form of macho bodybuilders revelling in their oil, grinning up at you from the surface of your stove, as if mocking your efforts to wash them away.
To demonstrate the effectiveness of the high-temperature dry steam power of Shark, the agency not only created the stovetop TVC, but also created a “tutorial video” that further demonstrates the power of Shark versus the greasy macho-men, this time with the help of a fire hose.
The agency also created a unique mnemonic logo for Shark, which appears in the TVC and the video, purposed to build recognition, recall and comprehension as to what the Shark steam cleaner is all about.
View the stovetop TVC here: https://www.youtube.com/watch?v=bs5IjG7pMU0
View the tutorial video here: https://www.youtube.com/watch?v=5I4evS5hTSY
View the videos on the Shark microsite: http://www.shopjapan.co.jp/lp/shark/