B2B viral campaign for Telekom

Saatchi & Saatchi Pro develops a humorous viral spot with a surprising twist at the end for ‘TeamLike’, a social network for companies by Deutsche Telekom.

Dusseldorf - This is what efficient work looks like nowadays: presentations and the beloved cup of coffee are automatically delivered straight to the desk, plants practically water themselves and mobile, worldwide videoconferences are part of everyday life. This sounds like one of those ideas that start-ups come up with to change the world and make companies more productive, faster and better. But are they also sensible and feasible? The B2B expert Saatchi & Saatchi Pro looks into this question on behalf of the Deutsche Telekom – with an amusing persiflage of the popular Kickstarter videos on the Internet, which start-ups often use to present their innovations.  

The protagonist in the video, which was created and realised by Saatchi & Saatchi Pro, is a small drone called ‘Office Drone’. In his video, the German film director Max Erlenwein charmingly implements the little helicopter to introduce a new product for Telekom business customers: ‘TeamLike’, a social network for companies – it is the Intranet, Social Media for the business and a project platform rolled into one.

“With this offer, we provide small and medium-sized companies with a modern tool for new ways of working together as a team, and are therefore offering a real and sustainable added-value for daily office life,” states Dirk Backofen, Head of Business Customer Marketing at Telekom Deutschland. ‘TeamLike’ optimises communication and connects employees and resources. Posting, liking and chatting – all in a company-appropriate and secure manner: made in Germany. The platform also facilitates the exchange of knowledge – a real benefit for all involved.”

“With this viral, we aim to generate interest for ‘TeamLike’ by targeting companies, thus inspiring Telekom business customers for the social network,” Alexander Reiss, Executive Creative Director at Saatchi & Saatchi, explains the idea behind the viral.

The film is now online on the corresponding microsite https://www.telekom.de/drohneand will be advertised intensively for three months by Saatchi & Saatchi Pro via YouTube, Facebook and Google Ads as well as on other digital and Social Media channels. Bloggers and target group-relevant multipliers are also being made aware of the spot.  

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