'Siri-ous Safety Message', an innovative Toyota campaign from Saatchi & Saatchi Nordic aimed at promoting road safety by discouraging people from texting while driving, has won the prestigious honour of People's Voice Award at the 2016 Webby Awards.
Siri-ous Safety Message won the accolade in Advertising: Online Guerrilla & Innovation. View the campaign here: http://wbby.co/jHwNm
As a People’s Voice Winner, the work has been selected by Internet users everywhere as the best in the world in its category. With nearly 2.5 million votes cast this year, the Webby People’s Voice Award was the biggest to date.
The 20th Annual Webby Awards takes place in New York on Monday, May 16th 2016. This year’s show will be available to watch the following day on wbby.co/watch and will feature a number of special performances and Webby surprises.
Jason Mendes, Regional ECD, Saatchi & Saatchi Nordic commented: "I personally think the Webby’s is the single most important award in our industry right now because of it’s digital focus. Needless to say we are super chuffed up here in the Nordics. Especially as it's our second Webby in three years for the Toyota brand and they aren’t easy to come by.”