Torrance, CA - Saatchi & Saatchi LA has premiered original online content based on the misadventures of a fictitious new Toyota department, the Department of Fan Operations. The 10 comedic webisodes feature improv actors who have an, well, unconventional take on how Toyota's famous kaizen philosophy of continuous improvement applies to the NASCAR fan experience. The mission of Toyota's Department of…
London - Britain's governing political party, Labour, has appointed Saatchi & Saatchi London to handle its advertising account before the next election. It's almost 30 years since the agency famously helped Margaret Thatcher and the Conservative Party to power with the 'Labour Isn't Working' slogan in 1979. Saatchi & Saatchi is understood to have clinched the business after impressing the…
London - Consumer electronics manufacturers and retailers will miss out on £600m in 2007 alone because they are failing to connect with women, according to the 'Lady Geek' study published today from Saatchi & Saatchi. This amount equates to Australia's wine exports to the UK in one year. Thirty-five per cent of female internet users polled said they would increase…
London - The Saatchi & Saatchi 2007 Award For World Changing Ideas is open for entries. But only until 28th September. The Award exists to recognise brilliant thinking, to bring it to the world's attention and to reward the most outstanding innovation with a prize worth US $100,000 ($50,000 cash and $50,000 Saatchi & Saatchi consultancy). We invite submissions from…
Torrance, CA - Toyota Motor Sales, USA, Inc. has announced the first half of the second season of its mini-television show "The Line of Scrimmage" as well as results of a nationwide casting call with the selection of two new hosts. Markuss Rossi (21), a former high school athlete from Wellsville, Kansas, and Joey Thorsen (22), a University of Memphis…
Paris - Saatchi & Saatchi has announced the appointment of Rabi' Sweidan as Global Equity Director on its Fromageries Bel account. Rabi' will lead worldwide equity and communication navigation on La Vache Qui Rit and Kiri, a move which reinforces Fromageries Bel and Saatchi & Saatchi's global commitment to these brands. A 15 year veteran of Saatchi & Saatchi, Rabi'…
San Juan - Badillo Nazca Saatchi & Saatchi leads the ranking as Puerto Rico's most creative agency for the third consecutive year in Adlatina's CREMA annual register. Every year Adlatina, the news portal which specializes in Iberoamerican advertising matters, publishes a ranking of the most creative agencies in each market. This ranking is based on the agencies' performance at the…
El Segundo, CA - Andy Roddick will star in Lexus' upcoming advertising campaign celebrating its role as Official Vehicle of the 2007 US Open and Presenting Sponsor of the US Open Men's Singles Championship. The TV commercial debuted on Aug. 25, just in time for the start of the Grand Slam tournament. Titled "The Big Back Up," the spot showcases the…
London - Amplifon, the largest retailer of personal hearing solutions has appointed Industry @ Saatchi and Saatchi & Saatchi as their agency of record. With a team comprised of members from Industry @ Saatchi, Saatchi & Saatchi, Saatchi & Saatchi X, Saatchi & Saatchi Interactive and Saatchi & Saatchi Design the integrated campaign will include TV, DM, and in-store work.…
Wellington - Saatchi & Saatchi New Zealand has been awarded Contact Energy's direct, digital, brand and retail advertising business after a three way creative and credential shoot out. Pattrick Smellie, Contact Energy Manager, Brand Strategy says, "Saatchi & Saatchi impressed us with the scale of their thinking, their creative firepower and their passion for our business." Cameron Harland, General Manager of Saatchi…
London - A TV campaign for the new Domino's Scrummy pizza from Team Saatchi breaks on 23 August. The ad stars Alesana Tuilagi, the Samoan Leicester Tigers rugby union player. Domino's Scrummy pizza is Domino's "meatiest pizza yet" designed for rugby fans who want to "tackle something meaty". The ad opens on the 'Domino's boys' Bernard and John, watching rugby…
London - Richard Hytner, Deputy Chairman of Saatchi & Saatchi Worldwide, has been appointed an Executive Fellow of London Business School. He will be attached to the Marketing Faculty. Hytner completed the Sloan Fellowship Programme at London Business School before joining Saatchi & Saatchi to run Europe, Middle East & Africa in August 2003. He was promoted to deputy chairman…
New York - EMI Music Marketing's catalog unit in the US has enlisted Saatchi & Saatchi to help develop and execute strategic consumer marketing campaigns for key titles from its legendary catalog of albums for both physical and digital formats. Featuring some of the world's best-known musical artists, EMI's catalog of recordings includes albums from The Band, The Beatles, Beach…
Torrance, CA - In continued pursuit of groundbreaking ideas, Saatchi & Saatchi Los Angeles announced today it has added five leaders to its creative department. They're accomplished professionals with talents extending beyond traditional advertising, covering a diverse range of creative pursuits. The new hires range from a design expert to an award-winning director to a screenwriter to an artist. "We're…